Designing technology for the real world

In this episode, Maarten Cordenier (Managing Director, delaware Netherlands) and Frank van de Ven (CEO of i-team Global) explore how organizations approach technology in a world where innovation is moving faster than ever.

Not from a purely technical perspective, but from a practical one: how technology actually works in real environments, with real users. They argue that the true value of technology is not defined by complexity, but by usability. A solution can be technically perfect, but if it doesn’t work in practice, it fails to create impact.

The conversation also highlights a growing responsibility. From AI to automation, technology is becoming more powerful, but also more energy-intensive and harder to control. This raises important questions about how consciously we design and use it. At the same time, they point out a fundamental gap. While technology continues to evolve, the people working with it don’t always evolve at the same pace. Assumptions about usability often don’t match reality.

In this episode, you’ll learn:

  • Why technology should adapt to people, not the other way around
  • How simplicity and usability drive real-world impact
  • Why efficiency in technology also means reducing energy use
  • How the gap between innovation and application creates challenges
  • Why responsibility is becoming a key factor in technology decisions

A conversation about technology, responsibility and making innovation work where it matters most.

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