B Corp in traditional industries

What happens when two traditional industries embrace transformation? In this episode of Business Dialogues, Ruud Muis (Aegir Marine) and Frank van de Ven (i-team Global) explore how purpose-driven innovation can reshape even the most established sectors.

Ruud shares how Aegir Marine, operating in one of the world’s oldest industries, uses its B Corp journey to drive cultural change, from CO₂ reduction to people-focused leadership.

Frank explains how i-team Global translates the same mindset into cleaning technology that saves water, energy and time, while improving the lives of cleaners worldwide.

In this episode, you’ll learn:

  • How a traditional maritime company turns sustainability into long-term value
  • Why reducing water use can spark systemic change in the cleaning industry
  • What the B Corp movement means for global companies across sectors
  • How people and purpose drive innovation beyond certification
  • Why leadership is about progress, not perfection

Both leaders show that becoming a B Corp is not a finish line. It’s a starting point for continuous improvement.

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