Turning waste into worth

From compostable materials to cleaner buildings: what connects these worlds of innovation? In this episode of Business Dialogues, Robert de Jong (Solinatra) and Frank van de Ven (i-team Global) discuss how technology and purpose can accelerate the shift from fossil-based to plant-based solutions.

Robert explains how Solinatra transforms agricultural waste into fully natural, compostable materials that can replace single-use plastics without leaving a trace. Frank reflects on i-team’s mission to make cleaning smarter, greener, and healthier – from water reduction to plant-based cleaning liquids.

In this episode, you’ll learn:

  •  Why real innovation starts with rethinking materials, not just recycling them
  • How plant-based technologies can compete with traditional plastics
  • Why water and energy efficiency are at the core of sustainable impact
  • How ethics and protection shape innovation in competitive markets

Both leaders show that sustainability is not a side project. It’s the new foundation of business itself.

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